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eCommerce Marketing Specialist

About the Job

We are looking for an eCommerce Marketing Specialist to grow eCommerce sales on iZotope.com, driving site optimization to hit revenue and growth targets. The role will maximize iZotope’s website funnel conversion and cart order value through ongoing program and website measurement, disciplined testing, and results­ based performance management. You must be a “hands on” marketing professional who can dive into the data, interpret it, and turn it into actionable insights and recommendations. An analytical thinker who can shed actionable insight from multiple data sources.

 

Responsibilities will include:

  • Responsible for improving conversion through site experience enhancements and continuous testing (MVT, AB, usability)
  • Manage merchandising strategy on website including product catalog, cross­-sells, and up-sells
  • Manage nurture campaigns to drive repeat purchases and increase customer lifetime value
  • Optimize visitor conversions through path optimization and relevant offers
  • Monitor performance of key web pages (e.g. top landing and exit pages, average time on site, navigation paths) and make recommendations about more effective website upgrades or improvements aimed at increasing performance
  • Analyze site performance and develop strategies to significantly improve conversions and grow revenue by leveraging strong knowledge of web analytics tools
  • Experiment with customer segmentation and personalization, adopting a culture of try, learn and optimize
  • Collaborate with cross­-functional teams to establish a testing project schedule; hold regular meetings to drive to targets and suggesting improvements

 

Required Qualifications:

  • Bachelor’s degree
  • 3­-5 years in digital marketing, preferably in an eCommerce capacity
  • Strong quantitative and qualitative skills with proven data interpretation abilities
  • Power user of web analytics tools (e.g. Google Analytics)
  • Understanding of SEO, SEM, and email marketing strategies and tools
  • Proven ability to test and execute tactical marketing campaigns in a fast paced environment
  • HTML experience essential
  • Excellent communications skills and attention to detail
  • Team player 

Location: Cambridge, MA

About us

About iZotope iZotope makes audio products and technologies that are used around the world. We have a wide range of customers, from the millions of consumers who enjoy our audio enhancement to GRAMMY-winning producers using our pro products to the corporations who license our technology for use in their own products. We are a growing team of highly motivated people who are constantly looking to innovate and improve the way we create and listen to audio.

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